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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco’s woes continue to grow as new data reveals the company’s UK sales decline widened in the last quarter, making it the worst performing supermarket in the sector.
Advertisement feature Data can only take you so far – it’s conversations with real people that provide the best starting point for big ideas, says Kindred’s Jared Shurin.
YouTube is launching its first multi-platform UK marketing campaign as it bids to challenge the “narrow view” that many advertisers and consumers have about the range and quality of content on the platform.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.