Behind the scenes at Marmite – in pictures
Follow Marketing Week on a photographic tour of all things Marmite, in honour of the Engage Awards Brand of the Year 2014
Man U on turning ‘followers into addressable individuals’
Lucy TesserasManchester United football club is on a quest to join the dots between fans and sponsors to deliver more addressable digital campaigns.
Top ten YouTube ads in September
Samuel JoyHerbal Essence was the surprise brand in September’s most watched ads on YouTube, while videos for Channel 4, Walkers Crisps and Marks and Spencer’s also proved popular with viewers.
Trends: Media multitaskers
Jo RobertsAs consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Marketoonist on abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade’s marketing lead on how its ‘one brand’ revamp will drive ‘efficiency and impact’
Josh StephensonLucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide ad ban: One in three consumers feel ‘more negative’ towards the brand
Grace GollaschNationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.