Teenagers of the 90s
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Last week, Asda announced plans to refresh its brand for the first time since 2002 as it pledged to boost ‘connectivity’ with parent Walmart. But with the new logo and slogan identical to Walmart’s own, is the British supermarket shifting away from its roots?
Native advertising is an in-vogue phrase, but how do brands distinguish themselves from the crowd and reach key audiences while also providing useful content that builds trust with consumers?
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Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.