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Oreo creates its own outdoor total eclipse
Kaltrina BylykbashiOreo is to launch an outdoor ad today (20 March), which mirrors the movement of the sky throughout the day as the total solar eclipse takes place.
American Apparel in hot water again after ad banned for ‘sexualised depiction’ of young model
Thomas HobbsHigh street fashion brand American Apparel has been branded ‘irresponsible’ by the Advertising Standards Authority after one of its online ads was banned for using a female model, perceived to be a child and under 16 years of age, in overly sexual poses.
If you had a blank sheet, what organisational structure would you choose for marketing and digital?
Ashley FriedleinThere are two strategic imperatives that you cannot fail to have missed: digital transformation and customer-centricity.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?