Pamela Brown, Head of marketing for British Gas, on listening to customers
As fans consume more digital content, sponsors need high-tech strategies that don’t neglect traditional supporters.
The Scottish craft brewer’s co-founder and Vision 100 member James Watt tells Marketing Week about BrewDog’s international expansion plans, and how consumers’ options for ‘good beer’ have improved since it opened for business.
After receiving hundreds of complaints over Protein World’s “Are You Beach Body Ready?” campaign, which caused a stir after appearing throughout the London Underground last week, the Advertising Standards Authority (ASA) is assessing whether to take further action.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.