How can brands make the most of co-creation?
Marketers and insight experts give their advice on how to get the best results out of online communities, and explain why it’s key to go in with an objective in mind.
http://bcove.me/c9eqw92c
Marketers and insight experts give their advice on how to get the best results out of online communities, and explain why it’s key to go in with an objective in mind.
http://bcove.me/c9eqw92c
The research industry is not offering brands the support to exploit the co-creation opportunity.
Brands are using co-creation more than ever to get instant insight to inform product and service innovations. So what are the key appeals for marketers?
It was always important to Honda founder Soichiro Honda that society was pleased his company existed and that the brand had an emotional bond with consumers.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.