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Lucy Handley

What brands can learn from Burberry and Beckham

Lucy Handley

Romeo Beckham – Victoria and David’s 10-year-old son – has been revealed as the star of Burberry’s spring/summer 2013 advertising campaign, generating much excitement. But what can non-luxury brands, without the profile or cash of Burberry, learn from this?

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Four lessons marketers can learn from Sepp Blatter

Mark Ritson

One of the great highlights of being a marketer is reading the clichéd, unintentionally hilarious articles detailing “what marketers can learn from….”. You take a current topic du jour and then append onto it a series of highly tangential marketing learnings of absolutely no value whatsoever.