From understanding data to programmatic and the shift in marketing from the ‘creative and fluffy’ to the ‘analytical and accountable’, find out what some of Marketing Week’s Vision 100 from brands including Yahoo, Hailo and UKTV think will be the big trends impacting CMO’s jobs.
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Microsoft and Sony PlayStation share their insights on why an ‘always on’ approach and content designed for mobile-first are key to creating a successful content marketing strategy.
Paddy Power sent a lorry from Dover to Calais, France, this morning (2 July) emblazoned with images of sports starts such as tennis player Andy Murray, cricketer Eoin Morgan and runner Mo Farah as the bookmaker attempts to use the immigrant crisis to boost Britain’s sport talent.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.