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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Unilever on why brands must put humanity and personality into technology
Sarah VizardUnilever has been working closely with startups and agencies to bridge the gap between the physical and digital worlds but says brands must be careful not to end up using technology for the sake of it and in the process end up “irritating consumers”.
Unilever replaces Marc Mathieu with Aline Santos as SVP for global marketing
Leonie RoderickUnilever has appointed Aline Santos as its new SVP of global marketing to replace Marc Mathieu, who left the company earlier this year.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.