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ActionAid launches first ever rain-triggered ad to ‘stop people in their tracks’
Leonie RoderickActionAid is launching a rain-triggered ad this week which will disrupt the Piccadilly Circus outdoor screens to highlight the impact of climate change and raise awareness for the London People’s Climate March that is taking place this Sunday (29 November).
What we learnt from the Festival of Marketing
Leonie RoderickThis year’s Festival of Marketing, which saw speakers from Lord Sugar to Monica Lewinsky, provided insight on marketing’s biggest issues.
CMOs: More imaginative, outgoing and bolder than the rest of the c-suite
Thomas HobbsChief marketing officer’s ability to act unconventionally makes them 49% more imaginative than other c-suite figures. However, the more flamboyant qualities of CMOs can also hinder their progress in becoming a CEO.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.