Unveiled at a press event in Paris yesterday (19 January), the new campaign brings all Coca-Cola product variants under the master brand. The aim is to promote Coca-Cola as one brand with one personality, while the different products give consumers a choice of which Coca-Cola variant to drink.
Here’s a first look at the ads that will run as part of Coca-Cola’s first global campaign for a decade.
The campaign’s lead spot, this video aims to show how everyday moments, such as ice-skating or a first date, are linked by Coca-Cola.
What is a Coca-Cola for?
Subsequent spots explain everyday situations that are made better by a Coca-Cola. Here, a young man orders a Coke on a hot day, explaining how refreshing the drink can be.
This will be the lead campaign in the UK market.