Google, Mini and Kia share the secrets to Super Bowl success
With TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
With TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
PayPal will run its first Super Bowl during the match on Sunday (7 February) as it seeks to prove it is one of the big global players in the financial services market.
Brands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.