The spot features a soundtrack from pop star Demi Lovato’s with her single ‘Confident’. Using the strapline ‘Move over Old Money. There’s a New Money in Town”, it alternates between “old money” – think cash and stockbrokers shouting – and the type of “new money” PayPal stands for – innovative technology and a diverse group of actors.
It is the start of a global campaign from PayPal which aims to show how it is disrupting the financial services industry. It claims to have 180 million active accounts globally.