Sir Martin Sorrell on digital, cost-cutting and client-agency relationships
The UK’s best-paid CEO shares his views on the future of advertising.
The UK’s best-paid CEO shares his views on the future of advertising.
Ahead of Lord Sugar’s appearance at the Festival of Marketing, we asked fellow business behemoth and WPP chief Sir Martin Sorrell to interview him. Then we sat back and let the action unfold.
Millward Brown’s BrandZ ranking shows that the brands growing in value demonstrate ‘meaningful difference’ and disrupt competitive markets, with the retail sectors providing key examples.
Brands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of digital advertising.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.