Fred Perry’s Rob Gaitt on using language to reinforce the brand’s identity
Verbal branding is just as important as visual communication, according to Fred Perry’s brand director Rob Gaitt, but authenticity is key.
Verbal branding is just as important as visual communication, according to Fred Perry’s brand director Rob Gaitt, but authenticity is key.
From campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
Bodyform has launched a new campaign aimed at breaking down taboos around periods by introducing six ‘femojis’ and asking people to sign a petition to support the cause.
Burberry’s CEO says the brand is reacting to changes in the way luxury consumers shop as it unifies its three collections under one single Burberry range.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.