From ‘chatbots’ to social VR experiences, Facebook’s new features seem like an exciting way for brands to connect with consumers. But what should they consider before jumping in head first?
With Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
Facebook has opened up its Messenger platform by announcing Messenger Codes, which allow brands to display codes that can then be scanned by users in order to start up an instant conversation via the one-on-one messenger platform.
Facebook’s partnership with Dunnhumby aims to improve its “credibility” among marketers by proving a link between advertising on the social network and both in-store and online sales but it faces challenges in getting brands to trust the data and must do more work to connect across the entire marketing ecosystem.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.