Vision 100 2016 revealed
Marketing Week is proud to announce the Vision 100 2016 in partnership with Adobe.
Marketing Week is proud to announce the Vision 100 2016 in partnership with Adobe.
Marketing Week returns with its MW Mini MBA in Marketing delivered by award-winning columnist and Professor Mark Ritson.
Spend on UK advertising will finally surpass pre-financial crisis levels next year as marketers turn to emerging formats on mobile, social media and native.
Amazon’s move into the grocery market and innovation around one-click shopping is causing sleepless nights for John Lewis, according to its head of customer marketing Chris Bates.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.