How Nike and Spotify joined forces to connect online with offline through music
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Brands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
To maximise the value of experiential activity brands are extending the life of one-off stunts by creating immersive content and encouraging further brand interactions following the event to create longer-term engagement.
Cancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.