Why emotional reactions are a better indicator of behaviour
Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
Dark social squads of hyper-connected brand advocates are fuelling Adidas’ bid to become the “hottest social currency” in football.
Fitbit is focusing more heavily on healthcare, as it looks to produce products that aid consumers with chronic health conditions such as diabetes and cardiovascular disease.
Tom Buday speaks about tech innovation, staying creative and why marketing should remain people driven, not data driven.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.