Make sense of the data overload
During this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
During this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
Ed Pilkington, Diageo marketing and innovation director, Western Europe, on why it’s more important than ever for marketers to tap into culture.
Consumers fears over data use are not fading so in order to build trust brands are creating a ‘contract’ with customers that enables them to take more control.
While the supermarket giant is focused on improving the speed of its delivery service, it doesn’t want to lose the opportunity to send Tesco workers into people’s houses.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.