Alex Hesz: ‘It’s time to embrace the radical middle’
Alex HeszBrands and agencies should be creating culture, but we’re too busy heading for the comfort of the fringes. We need to look where most culture happens – the middle.
Alex Hesz: Ritson is wrong – ‘interactive’ and ‘digital’ mean very different things
Alex HeszThe premise of Mark’s article is that digital and interactive are synonymous, and that after ditching the first (correctly) we have ‘replaced’ it with the latter. On both counts, that is not the case. The two words demonstrably mean very different things. Digital is, as Mark quite rightly says, omnipresent. It’s like electricity. Everything that […]