Delivering business impact with personalisation
Claire FearPersonalisation engages audiences and drives campaign ROI, as well as driving online sales and building customer lifetime values.
Accelerating GDPR readiness across data-driven marketing
Claire FearThis webinar provides a practical guide to solving the organisational GDPR challenge – how to tackle it, what to do, and where to start.
Engage Awards 2013 shortlist unveiled
Claire FearThe judges have conferred and the shortlist for the Marketing Week Engage Awards 2013, in association with YouGov, has been drawn up.
Upwardly mobile
Claire FearWith usage growing exponentially and real-time feedback the research industry can’t ignore the opportunities mobile brings, explains Steve von Bevern of Research Now.
An innovative path to a greener future
Claire FearChris Sherwin at Seymourpowell explains why innovation is a better route to sustainable behaviour than communications.
Insight: how do you get more bang for your buck?
Claire FearWith research spend needing to deliver a clear return on investment, forming a partnership that works for the agency and client is critical, says RS Consulting’s Kate Anderson.
Conjoint analysis – the easy way to compare apples with pears
Claire FearIt’s time to take a fresh look at conjoint analysis and bring this underrated research tool back into the mainstream, says Johnny Caldwell at Nepa UK
Innovation in an uncertain world
Claire FearIn turbulent economic times the innovation process should start earlier if that all important breakthrough is to be achieved. Jon Weeks at Ipsos InnoQuest’s team explains