Our Creative Programmatic event is coming up on 2 March and our sister brand, Econsultancy, caught up with two of the speakers at the event, O2’s Head of Digital Excellence, Nick Adams, and TUI’s Head of Media, Sammy Austin. Between them they discussed some of the biggest emerging trends and challenges in programmatic, and offered their opinions and advice on where creativity fits within this channel.
Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage at the Festival of Marketing discussing how brands can embrace the rise of user-generated content and use it to their advantage.
My second talk of the second day of the Festival of Marketing was all about digital transformation in the media world, something many publications are still struggling with.
“Change is around us.” These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today. He was specifically there to discuss the role that social data is increasingly playing indigital transformation, and what the opportunities are for brands. img […]
The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar.
The deadline to enter the Masters of Marketing awards has been extended! You now have until September 23 to submit your nominations. One of the categories that will no doubt have a huge amount of competition this year is social media. To help inspire your entry I thought I’d show you six of the best […]