P&G posts higher than expected results
Nick HuberProcter & Gamble (P&G) has reported higher-than-expected quarterly profit despite a drop in sales.
IOC must find ways to protect sponsors from social ambush
Nick HuberLocog and sponsor brands should improve social media monitoring and provide athletes with better training on how to use social platforms during the olympics to protect the rights of sponsors against “ambush” marketing, say branding experts.
Advertisers turning off men and women
Nick HuberAdvertisers are alienating men and women because they continue to use outdated gender stereotypes in their advertising, new research has found.
Mail launches mobile commerce app
Nick HuberDaily Mail readers will soon be able to use smartphones to buy products from their newspaper’s pages in what is thought to be the first mobile commerce service of its kind.
Time Out magazine to go free in London
Nick HuberTime Out London, the weekly listings magazine, is to go free with an expected circulation of 300,000, as part of its changing business model.
Nike avoids Olympic sponsorship restrictions
Nick HuberNike has launched an ad campaign starring former Team GB athlete Paula Radcliffe after she pulled out of the Olympics due to injury.
UK more responsive to Olympic sponsor mobile ads than US
Nick HuberUK consumers are unlikely to use their mobile phones to look up products of their national teams’ official sponsors, but are more likely to respond to mobile ads from official sponsors than their US counterparts, research has found.
Microsoft kills off Hotmail brand
Nick HuberMicrosoft is to drop the Hotmail brand it has used since 1998 and replace it with a new email service called Outlook.com.
‘EU cookie directive could erode online marketing spending’
Nick HuberRestrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Groupon IPO raises more than £400m
Nick HuberOnline discount coupon company Groupon launches on Nasdaq with shares priced at £12.50. Read full article here.
Social media and apps to account for 50% of online sales by 2015
Nick HuberCompanies need to to incorporate social media into their online sales and marketing as a matter of urgency, as half of online sales will come from social media and mobile applications by 2015, according to a Gartner report. Read article here.
Consumers wait “as long as it takes” for online deals
Nick HuberAlmost three quarters (74%) of consumers will wait “as long as it takes” to get the best deal online, according to research from affiliate network LinkShare, read the full story here.
IBM readies social media tracking solution
Nick HuberIBM, the IT services giant, has developed software that harnesses information from social media platforms to help companies communicate better with customers and suppliers.
Online brands receive recognition and search boost
Nick HuberThe release of thousands of new website domain suffixes will let companies create their own domain names, boosting online recognition and making them easier to find online.
Sega comes under attack from hackers
Nick HuberSega has become the latest video game company to be hacked after information belonging to 1.3 million customers was stolen from its database.