Ocado outperforms grocery rivals as it records strong start to the year
Matthew ValentineOcado’s marketing drive looks to be paying off as market share and revenues grow in 2024’s first quarter.
Ocado’s marketing drive looks to be paying off as market share and revenues grow in 2024’s first quarter.
The fashion retailer’s sales dropped 18% in the six months to 3 March, but it is still on track for profitability, its CEO claims.
Bringing “newness” to the category through innovation and creating a distinctive brand facilitates pricing power with consumers, Nike CFO Matt Friend said.
Former Co-op customer director Ali Jones joined the fashion retailer last April and is on a mission to turn the brand around.
On the brink of administration and looking for a new buyer, the retailer needs some love if it’s going to survive on the UK high street.
The ASA has upheld three complaints made by Sainsbury’s against Aldi.
Current global CMO Brady Brewer has been promoted to CEO of Starbucks’ international business.
Tesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
Home improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
The retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
CEO Bjørn Gulden admits the company still has a “long way to go” as it seeks to build brand equity and recover from a disrupted few years.
Despite its parent company posting a pre-tax loss of almost £1bn, the supermarket giant stepped up marketing spend in 2023 in a bid to improve value perceptions.
Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.
Greggs increased sales by almost 20% in 2023, as it focused on making its brand “mean more to more people” as well as increasing its availability through new stores and extended opening hours.
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media.