Q&A: Unilever CMO Keith Weed
Russell ParsonsUnilever global CMO Keith Weed talks about humanising digital marketing, experimentation and the technologies that are exciting him.
Unilever global CMO Keith Weed talks about humanising digital marketing, experimentation and the technologies that are exciting him.
Welcome to The Marketing Week Cannes Special, your guide to the good, the bad and the ugly from Cannes 2013.
Cannes Lions 2013: Facebook intends to roll out marketing advisory boards around the world following the introduction of an initiative in the UK.
Cannes Lions 2013: Coca-Cola’s Latin American marcomms chief Guido Rosales is moving to oversee marketing and communications in Europe with a vow to promote ‘positive human values’ in its marketing activity.
Cannes Lions 2013: Microsoft has worked with consumers to co-create ad formats that it says will be more engaging and provide better value than current online ads.
Cannes Lions 2013: Sean ‘Diddy’ Combs cable channel Revolt TV will be “co-partnering with advertisers…to help them connect with [music artists]”, he announced at Cannes Lions International Festival of Creativity.
Cannes Lions 2013: Top CMOs from Unilever, Mondelez, Google and Universal share their advice at Cannes 2013 on the essential skills that a modern marketer needs to possess to create great marketing.
Cannes Lions 2013: Fifty-eight per cent of senior marketers in Fortune 500 companies say that the chief executive and chief marketing officer are working together, versus 38 per cent who said so in 2006, according to a report.
Cannes Lions 2013: Brands should not be distracted adopting emerging technologies and marketing opportunities just because they are available, according to senior marketers from Unilever and Facebook.
Cannes Lions: Brands should put innovation and experimentation with new technologies and advertising platforms at the forefront of their marketing strategy and not just treat it as a side project to their everyday activity, according to Google product marketing manager Aman Govil.
Brands are still “risk averse” when it comes to creating original content for online audiences, according to Yahoo head of video Erin McPherson.
Cannes Lions: BMW’s director for brand management Steven F Althaus has called for the marketing industry to get closer to the heart of business by ditching irrelevant metrics and thinking in general management terms.