I challenge even a hard-hearted veteran of Cannes not to be inspired by the incredible work our industry produces. Seeing it always reminds me of how lucky I am to work in such a dynamic field.
Among the many fantastic campaigns garlanded at Cannes Lions last week, two stood out: the ‘Like A Girl’ campaign for Procter & Gamble’s Always brand and Sport England’s ‘This Girl Can’.
The Cannes Lions Festival might seem like one giant party for the marketing industry but from how brands are using data to be more creative to why diversity in the people behind the creative is so important there was also plenty for marketers to take back to their teams.
Marketing Week spoke to Nissan’s global CMO Roel de Vries on finding inspiration at Cannes, creating coherent, integrated messaging and what comes next for its Champions League sponsorship.
As Cannes comes to a close, we spoke to Unilever about its media review and Nissan about why cars are sexy again.
Unilever is launching a global crowdsourcing community as part of its startup accelerator Unilever Foundry as it looks to get people to collaborate and aid its sustainability efforts.
Cannes 2015: Marc Mathieu, former senior vice president of marketing at Unilever and soon to be Samsung CMO, believes there is a new advertising model for brands that is powered by data.
Cannes 2015: Brands are becoming overwhelmed by amount of ad tech available to them and more needs to be done to make the process simpler and easier for marketers, according to Intel’s vice president of digital marketing and media Becky Brown.
Following Sport England winning the Glass Lion for Change at Cannes, Marketing Week caught up with chief executive officer Jennie Price on why traditional media is vital in creating a viral campaign, why winning awards will help them launch a New Year campaign and why diversity is key for the business.
Why the IPA’s next challenge is improving diversity and the latest from the Cannes Lions festival.
Cannes 2015: Following a win at the Cannes Lions Awards for its work with Dove’s campaign #SpeakBeautiful, which aims to turn negative tweets about body image into positives, Marketing Week caught up with the brand’s vice president of global brand strategy, Joel Lunenfeld, on partnerships, mobile video and promoting Vine video creators.
The British publisher is pushing into the US broadcast TV industry with a new show that will also integrate with its digital format.
BMW has hired a new UK marketing director as it prepares for the launch of the revamped 7 series, a model that will take it into the luxury car segment and competition with the Mercedes S Class for the first time.
Heineken is picking up the creative marketer of the year award at this year’s Cannes Lions Festival for the second time. Here the brand’s senior director of the global Heineken brand Gianluca Di Tondo talks to Marketing Week about how it makes creativity part of the brand and nurtures upcoming talent.
Horizontal segmentation, the sustainability tipping point and winning by doing good – Unilever CMO Keith Weed discusses the future of marketing.