Walkers’ Do Us A Flavour campaign carried off the FMCG category at the Marketing Week Engage Awards 2010, and the company went on to launch the creative concept in 20 other countries.
Waitrose walked away with the retail award at last year’s Marketing Week Engage Awards for the launch of its Essentials range, which helped make Waitrose the fastest growing supermarket during the recession.
O2 took home the Brand Innovation prize at the 2010 Marketing Week Engage Awards for its new O2 Money proposition. Marketing director Sally Cowdry explains that the next stage is to incorporate O2 Money services with Near Field Communication technology.
Npower fired up the judges’ imagination at the 2010 Engage Awards and won the Utilities category for its educational “No Power Hour” campaign. It is now working to carry the message through the festive season.
Wallace & Gromit’s Children’s Foundation and Yorkshire Tea won the Charity and Voluntary Sector category at the Engage Awards 2010 and plan to take their campaign forward.
Tourism Queensland (TQ), winner of Marketing Week’s 2010 Engage award for PR for its “Best Job in the World” campaign, is seeking to build on the lessons learned in its upcoming marketing plans.
Thinking of entering the Rising Star category in Marketing Week’s Engage Awards 2011? Gemma Howells, who carried the trophy off last year, has some sage advice.
True engagement that leads to or develops an existing relationship with a consumer issomething that all direct marketers strive for and those campaigns that help foster such aconnection should be celebrated. That is why Marketing Week’s Engage Awards exists.
The public sector category at the Engage Awards 2011 is likely to be made up of very different entries than those celebrated at this year’s show but will be no less competitive.
Comparethemarket walked away with the Brand of the Year trophy at the Marketing Week Engage Awards 2010 thanks to its strategy based on the adventures of the aristocratic meerkat Aleksandr Orlov. Advertising agency VCCP also won Agency of the Year for its work on the business and telecoms client O2.
In 2010 an Engage Award proved, more than any other, to be the award you wanted to win.
For a snapshot of the Engage Awards 2010 check out this gallery of images that captures all the energy and excitement from the event. From host Chris Evans to the glammed up girls on the dance floor everyone had a thoroughly wonderful time and we hope we’ll see you all back again this year. Go […]
HMV won the award for CRM/Loyalty at the Marketing Week Engage Awards this year thanks to the thinking behind its Purehmv rewards scheme. Since then marketing director Graham Sim has taken on the role of group marketing director across both HMV and Waterstones. In this interview he explains how he will approach the brands and what synergies may exist.
For a taste of the excitement, camaraderie and glamour of the Marketing Week Engage Awards 2010 watch this video.
O2 won the Brand Innovator of the Year award at the Engage Awards 2010 for the O2 Money brand extension. In this interview marketing director Sally Cowdry explains the thinking behind the launch of latest extension O2 Health and the strategy behind the O2 Home Phone campaign.