Mobile World Congress (MWC) in Barcelona this year hosted record visitor numbers, with 67,000 delegates embarking on the Fira Montjuïc to get the first look at the latest devices, services and trends from the mobile sector.
Mobile World Congress: British Gas’ emerging technologies group’s head of connected homes Alex Jones says the utilities sector is suffering from a “dire lack of innovation” despite the need for new thinking to help it reach targets to reduce carbon emissions.
Mobile World Congress: Visa’s president John Partridge claims mobile payments will be so ubiquitous that people born in the past five years will never own a physical wallet. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
MWC: Over a quarter of the group-buying site’s US sales come via mobile.
Mobile World Congress: Mobile manufacturers and operators have accepted they must partner with brands not normally associated with the mobile space to meet the growing consumer demand for connected devices.
Mobile World Congress: Japanese consumer electronics giant Fujitsu is set to launch its tablets and smartphones into markets outside of Asia for the first time in the fourth quarter of 2012. Marketing Week spoke to Fujitsu’s product marketing director James Maynard about the strategy for the launch.
Mobile World Congress: Orange is piloting a new advertising format that will see customers’ ringback tones replaced with advertising messages.
Mobile World Congress: Premier League club Arsenal is exploring the use of location-based marketing to target fans with relevant offers depending on whether they are at the stadium or not.
Mobile World Congress: Motorola is “upping the volume” of its social media output to help better demonstrate how its “Life Empowered” brand message is relevant to everyday consumers.
Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
Mobile World Congress: Europe’s biggest mobile operators, including Telefónica, Orange and Vodafone, have agreed new rules to protect consumers inadvertently divulging too much of their personal data when using apps.
Mobile World Congress: BlackBerry is readying its biggest ever marketing campaign to coincide with the launch of its BB10 operating system, which will highlight the brand’s core values of helping people “create, share and play” with content.
The UK’s largest mobile operator plans to launch 4G mobile internet services by the close of the year after seeing 150% growth in data usage on its network last year, according to CEO Olaf Swantee. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
Mobile World Congress: Nokia is set to roll out “chapter two” of its turnaround strategy, which will shift focus from brand marketing to more of a focus on the individual features of its latest smartphones.
Mobile World Congress: Vodafone and Visa have formed the world’s largest m-commerce partnership to allow consumers to pay for items directly from their handsets.