What are the next big challenges marketers face?
Samuel JoySenior marketers at Marketing Week Live 2014 define what they regard as their next big challenges.
MW live 2014
Senior marketers on the value of mobile
Samuel JoySenior marketers including Dominic Grounsell from RSA, Michael Magee from Mars, Andy Edge from Odeon and Simon Lloyd from Superdry explain how mobile will fit into their marketing plans.
Peter Espersen, head of co-creation, LEGO, on “higher values” than just selling products
Samuel JoyLEGO’s head of co-creation Peter Espersen talks about what creates success and how a mindset of doing more than simply pushing products can lead to success.
James Eder, co-founder, Student Beans, on developing consumer loyalty
Samuel JoyJames Eder, an entrepreneur who has taken part in the Marketing Academy mentoring programme partnered by Marketing Week, talks about getting students involved with brands and building relationships.
Michelle Keaney, chief imagineer, Inventing Futures, on corporate social responsibility
Samuel JoyMarketing Week Engage Awards judge Michelle Keaney talks about her brand, which helps young people find opportunities, and how it works with companies on their corporate social responsibility schemes.
Ed Pilkington, marketing and innovation director, Diageo, on innovation
Samuel JoyEd Pilkington, who heads up marketing and innovation at Diageo, talks about innovation – how does Diageo do it and what can others learn from its experiences?
Jonathan Earle, head of customer strategy & development, Telefonica UK on ‘connected devices’
Samuel JoyWhy focus on the internet of things? Jonathan Earle, head of customer strategy & development, Telefonica UK, talks about how it all links back to customer experience.
Michael Magee, VP of marketing, Mars, on developing talent
Samuel JoyWhat keeps Michael Magee, VP of marketing at Mars awake at night? He talks to our Marketing Week Live reporting team about his biggest challenge – talent management.
Dominic Grounsell, marketing director, RSA, on client-agency relationships
Samuel JoyDominic Grounsell of insurance brand RSA talks to our Marketing Week Live reporting team about what creates really strong client-agency relationships.
Sonia Carter, head of digital and social media, Europe, Mondelez International on content marketing
Samuel JoyCan brands really create free viral content these days? Sonia Carter, head of digital and social media for Europe at Mondelez International gives her view.
Simon Lloyd, group marketing director, Superdry on ‘failing faster’
Samuel JoyCan entrepreneurial businesses be braver than established brands? Simon Lloyd, group marketing director for clothing brand Superdry talks about being nimble with your operations and marketing.
Q&A: Superdry group marketing director Simon Lloyd
Branwell JohnsonSuperdry’s group marketing director Simon Lloyd discussed social media, losing your edge and why TV advertising is not for the clothes brand on stage at Marketing Week Live 2014.
‘The single customer view is unattainable’
Branwell JohnsonMarketing Week Live 2014: Camelot insight chief Nick Bonney does not believe a true single customer view will ever be within reach.
‘Social media isn’t free’, says Mondelez digital head
Jonathan BaconMWL2014: Marketers must accept that scalable social media campaigns require significant investment, Mondelez Europe’s head of social and digital media Sonia Carter has said.
Deutsche Telekom: ‘Marketing and Procurement must learn to love each other’
Seb JosephMarketing Week Live 2014: Telecomms firm Deutsche Telekom is bringing its marketing and procurement teams closer together to ensure discussions revolve around effectiveness and not just lowering costs.