The average salary of a marketing director has rocketed 14.4 per cent in real terms in the past 12 months reflecting a general upswing in pay for the profession, according to the annual Marketing Week Salary and Career Survey 2014 in assocation with Ball & Hoolahan.
The average salary for anybody working in marketing is £45,021, up from £42,554 in Marketing Week’s Salary and Career Survey 2013. Once again, 26 per cent of those surveyed received no pay rise last year – the same percentage as in 2013. One quarter of marketers expect no pay rise over the next 12 months.
The pay difference between men and women is getting wider. Male marketers are now on an average salary of £54,936 compared to women with £39,675.
The marketing department may be seen as one of the more fun teams to work in, yet while marketers get to be creative with ideas, they are still feeling stressed, with a high proportion – 61 per cent – saying they are either overwhelmed or under pressure.
When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom.
Digital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent).
What is a marketing director worth? In 2014, the answer is £86,165, a whopping 14.4 per cent rise from last year. Marketers may be anxious that they are undervalued by the board but this pay rise suggests otherwise. The good news holds true for the rest of the department too – the average marketing salary overall has climbed £2,500 to £45,021 in the past 12 months.