How Chinese brands are breaking through in the West Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth. Current issue
Opinion Media Digital Video Facebook Mark Ritson - Brand Communications Mark Ritson: Facebook’s erroneous video metrics show no one has a clue about digital
Analysis Regulation/Trade Bodies Advertising Public Health England on how brands can ‘do more’ and why it wants to up its use of digital
Analysis Financial ‘We f*cked up’ admits RBS Group CMO as it ‘presses reset’ for new NatWest campaign
News Media Market Research Marketers ‘just as reluctant’ as consumers to share their data with brands
News Consumer Goods Luxury Adidas Apple Spotify Twitter loses its cool as Apple is voted the world’s ‘coolest brand’ for the fifth year running
News Technology & Telecoms Advertising Digital Facebook ‘Some parents still think VR will ruin their kid’s brain’, admits Facebook
News Technology & Telecoms Advertising YouTube Google’s VP of video ads: ‘There is a high cost for marketers that bore our users’
Opinion Advertising Digital Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud
Opinion Secret Marketer: Customer lifetime value is such an obvious concept, so why don’t more marketers get it?
Analysis FMCG Procter & Gamble P&G’s European brand boss on why the marketing industry will ‘never be able to do enough’ on diversity
News Consumer Goods Retail Digital Adidas Adidas compares TV to the fax machine, claiming digital is its ‘most relevant channel’
White Paper Digital Neuro-Insight Advertising in a mobile world – what we can learn from consumer neuroscience
White Paper Content marketing Workfront How to document your content marketing workflow: a step-by-step guide
News Retail Ted Baker Ted Baker founder: ‘The public hates to see CEOs like Sir Philip Green flaunting their wealth’
Opinion Advertising Digital Mark Ritson - Brand Reputation Mark Ritson: The Coalition for Better Ads is destined for a glorious failure
Analysis Technology & Telecoms Apple Apple: Will iPhone 7 changes be enough or are consumers getting bored?
News Retail Advertising Aldi Aldi insists customers are ‘not returning to the big four’ as it unveils ‘Everyday Amazing’ campaign
Trends Charities/Not-for-profit GSK Save the Children and GSK is ‘most admired’ partnership for first time
Analysis Agencies Food & Drink McDonald's Why McDonald’s will need to focus on trust to make its Omnicom deal a success
Analysis Lloyds Diversity Brands are failing to represent LGBT people in mainstream marketing campaigns
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