The pace of change in digital media is dizzying. With constant innovation and increasing complexity, it is not surprising that many marketers feel both out of control and out of their depth. Taking control of and responsibility for digital is the key to becoming a better marketer. This guide covers advertising efficiency, programmatic media buying, […]
The General Data Protection Regulation is coming in 2018, bringing with it changes to data protection and compliance laws backed by huge fines. This is a big deal for marketers. Communicator’s guide to what is coming is the first in their series, telling you what to expect and giving you a starting point to assess […]
In today’s fast changing world of changing political landscapes, emergent technology, accelerated competition and seismic cultural shifts, growth has never been harder to come by. Deploying behaviour change strategies remains a key tool for global brands to unlock growth without the scale of investment and risks inherent in innovation.
Kick-start your multichannel, one-to-one customer engagement strategy. Download ‘The secret recipe to create the ultimate digital retail experience’ to discover the challenges of providing a personalised shopping experience and how to overcome them, including examples of how retailers are already doing this today. What is the ultimate digital retail experience? Why experience matters in the […]
In an increasingly competitive travel marketplace, driving engagement and bookings with important travel audiences is an enormous challenge for brands. To help supplement the need for high-quality, personalised content at scale, many brands have turned to travellers’ own content on networks like Instagram and Facebook. But what motivates travellers to create and share brand content? […]
As a branded manufacturer, do you sometimes feel like you’re adrift in the rising tide of ecommerce – unsure of which direction to turn? Retailers have adapted to ecommerce, and most sell their products online. But for brands, it’s different. Each brand has unique needs and circumstances that dictate whether they should sell directly to […]
Each year, Affiliate Window provides an insight into the trends that will shape the affiliate channel. In this white paper, the network considers how the role of smartphones will be better understood; the rise of China and the global consumer; and the other key trends from across the affiliate channel. Download the white paper now.
To safeguard its share of an increasingly competitive savings and investment market, Standard Life created a fully integrated marketing process. Deep insights into individual customer preferences help boost inbound conversion by 8%, reduce the risk of churn and strengthen its position in a fast-changing regulatory environment. Read the white paper for more insight into personalised […]
Kinnerton Confectionary Limited
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