More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.
The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Lush’s homepage feels hand-curated and personal. It strikes the right balance between function and inspiration, while reflecting its wider brand purpose.
SkinnyBrands is eager to convince consumers not to buy into ambiguous brand messages like craft, but to focus on unique selling points such as being low-calorie and gluten free instead.
Investment in market research is declining but cutting back on consumer insight will severely hinder marketers’ ability to be the voice of the customer.
The camera brand, best known for its success back in the 1970s and 1980s, believes it can have the same impact with millennials and Gen Z.
Marketing Week columnist Mark Ritson recently suggested it was too late for the ‘big five’ ad agency groups to save their souls – was he right?
Twitter and Amazon’s broadcasts have failed to match TV’s enduring reach but digital viewing will inevitably grow, so are ad partnerships the answer or is that just another route in for digital’s Trojan horse?
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
Having finally completed the transition from Thomson to TUI, the travel brand insists package holidays still have a strong future.
Diageo has implemented a new marketing effectiveness tool, dubbed Catalyst, that provides instant data to help the company’s 1,200 marketers make strategic and planning decisions.
Catch up on all the most important marketing news from the around the world with our morning round-up.
Catch up on all the week’s big marketing news including Thomson finally rebranding as TUI and a Bodyform ad attempting to normalise periods.
The path to leadership doesn’t always match the advice being dished out so perhaps marketers should look elsewhere for inspiration.
Plus Skyy Vodka and Absolut team up to promote marriage equality in Australia and Burger King’s anti-bullying campaign.
Authentic leadership is a powerful idea. But if you believe authentic means ‘just being yourself’, you may end up in a mess.
Lack of confidence means many marketers are cutting back or moving budgets to cost efficient digital channels, according to the Bellwether Report.
Nearly a third (58%) of marketers are anticipating no change in employment in the final months of 2017 as hiring plans slow down.
The feminine hygiene brand has ditched the well-known ‘clear blue liquid’ for a more realistic red colour in its latest ad campaign.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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This month’s most popular YouTube ads feature Natalie Portman jumping into the sea in the name of love and Coca-Cola showing off its sustainability efforts.
Despite admitting Brits are currently less likely to splash out on big ticket items, John Lewis’s customer experience director Peter Cross says the retailer won’t be drawn into cutting prices this Christmas.
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