Marketers were reportedly upset that their ads appeared next to expletives on Mumsnet, but that’s how real people talk and it pales in comparison to terrorist content as a risk to brands online.
Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.
The boss of WPP says that while there is increasing scrutiny around the effectiveness of digital, this has not pegged back the growth of Google and Facebook.
Taking back control of digital ad budgets may seem like the obvious solution to media transparency issues but it also raises whole new challenges and risks sidelining agencies.
As its Game of Thrones costume guide goes viral, Ikea’s UK marketing boss says taking a “reactionary” approach to marketing can go a long way.
From her new position as managing director of Weetabix, former marketer Sally Abbott plans to make marketing a fundamental driver of business growth.
While Facebook remains the most popular social network in the UK, it is still losing share to Snapchat among younger age groups.
Inner Circle is trying to gain a foothold in a very saturated market and says low online attention span means word-of-mouth is its go-to marketing method.
Using data to understand shoppers’ real behaviour and target them individually is the route to Christmas sales success. Criteo’s John Gillan gives marketers four festive insights.
British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.
Aldi and Lidl continue to make massive gains in the UK grocery market as the big four supermarkets lose out on market share.
The actor, author and director will talk digital disruption and his advocacy for charity Mind.
Ahead of the Marketoonist’s 15th anniversary and his appearance at the Festival of Marketing, we ask Tom Fishburne how his illustrations have documented marketing’s evolution.
Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.
According to Marketing Week’s major new study on the ‘Anatomy of a Leader’, modern marketing leaders are focusing on driving strategy and using their skills to champion the next wave of talent, rather than attempting to be brilliant at everything.
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
The marketing leaders of today are not necessarily digital experts or transformation specialists but commercially accountable strategic thinkers.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing channels such as direct mail are enjoying higher consumer trust, as digital saturation grows.
HR is at the centre of changes to leadership, training and the application of data so digital transformation of internal processes is just as critical.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Marketing Week rounds up all the most important advertising, marketing and digital news.
Banishing gender stereotypes is a business imperative but the entire industry must come together for it to have an impact.
Inspiring ideas to expand your mind on the way to work.
From the latest thinking in content marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.
A round-up of the week’s most important marketing news including new viewability standards, the National Lottery’s social media fail and brands taking back control of digital ad spend.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
An eGuide to the 12 trends to watch out for this festive season and 12 tips to increase sales.
How interactivity can revolutionise marketing as we know it.
There are many ways to put your company’s data to work and by far, personalisation is one of the most effective. Download our 30-page guide to get a step ahead of the competition, armed with strategies for an optimised, ever-improving plan to drive bottom-line impact using personalisation.
Shopper habits are constantly evolving and it can be a daunting task for marketers to stay ahead of expectations. In this report, Optimizely investigates online shopping behaviour to unveil shopper preferences and trends in consumer shopping across Europe. The results are a great starting point for brands looking to build better experiences and drive business […]
Retailers today are not just competing on price, they are competing on the quality of their end-to-end experience. But how do you deliver the best experience with the ever-evolving and unpredictable behaviour of consumers? In this report, Optimizely explores five challenges facing online retailers and provides practical tips to help you deliver truly optimised, personalised customer experiences.
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that
Discover how companies are harnessing the power of marketing resource management to gain instant visibility into key business drivers, so they can increase their efficiency, productivity, and sanity.
The Bazaarvoice CGC Index is the first industry research study showing the business benefits of consumer-generated content. The study draws on client data from more than 2,200 Bazaarvoice global brand and retail sites to deliver insights across numerous industry categories. Download the report to benchmark your own performance and discover the five consistent practices that […]
The old rules no longer apply. That’s a tough reality to face. So tough, that many leaders continue to deny that digital technologies have already radically transformed the business landscape. They believe that it’s yet another technology fad that will soon blow over. However, this “fad” isn’t going anywhere. Digital disruption is now part of […]
Everything you need to know about the phenomenon of ROBO (research online, buy offline) and how it could be impacting your marketing programmes already.
In order to engage with your customers in real time, customer care organisation needs agile tools that empower them to deliver the kind of top-notch customer service that builds relationships and positively impacts the business. Learn what it takes to not only survive in this new landscape, but to thrive.
Plus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
Asda posts first increase in sales for three years as it says focus on price and customer experience has helped attract new shoppers.
Four years ago Greggs was struggling to win over customers but CEO Roger Whiteside has turned things around by shifting focus from bakery to food-on-the-go.
Setting goals doesn’t mean expressing your hopes, but instead planning the steps required to achieve them.
The frozen food brand wants to be famous for shining a light on diversity as it sets a new direction for the brand focused on modern families.
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
A National Lottery Twitter campaign has been hijacked by trolls, but marketers would have seen it coming if they weren’t so absorbed in their fantasies of ‘brand love’.
When Roger Whiteside became CEO of Greggs in 2013, its sales were in freefall, with some critics questioning its future. But four years later and things are very much on the up.
UK grocers are under increasing pressure to offer transparent pricing, but there are still opportunities in deals and discounts if marketers target the right categories.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The Data Storytelling Awards celebrate excellence in the use of data tools and techniques in insight and analytics.
We round up all the important news in the marketing world.
Welcoming highly skilled professionals back into the workforce after a long-term career break could represent serious financial benefits for both businesses and the wider economy.
Inspiring ideas to expand your mind on the way to work.
As the 2017/18 Premier League season kicks off today, Huddersfield Town commercial director Sean Jarvis discusses the Terriers’ plan to take on the big boys with a new brand identity.
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
We round-up everything you need to know from the marketing world this week including major research into what it takes to be a marketing leader, Diageo’s new marketing role and the Google gender diversity row.
The social platform says it wants to “enhance” its ad offering, develop its programmatic tools and prove the effectiveness of its advertising.
Marketing Week reviews the latest books for marketers.
Even the best marketing strategy, driven by the deepest of customer insights, will go nowhere if you can’t convince colleagues it is the right course of action.
Livestreamed events, such as Nike’s recent #Breaking2 record attempt, represent a big opportunity for brands looking to be seen as authentic.
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