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Keith Weed: The industry must join forces to banish gender stereotypes

Banishing gender stereotypes is a business imperative but the entire industry must come together for it to have an impact.

The man behind the Marketoonist on bringing marketers’ bugbears to life

Ahead of the Marketoonist’s 15th anniversary and his appearance at the Festival of Marketing, we ask Tom Fishburne how his illustrations have documented marketing’s evolution.

Apple, Johnson & Johnson, Channel 4 – Everything that matters this morning

Marketing Week rounds up all the most important advertising, marketing and digital news.

5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

Ikea, Game of Thrones and the power of reactionary marketing

As its Game of Thrones costume guide goes viral, Ikea’s UK marketing boss says taking a reactionary approach to marketing can go a long way.

Dolmio’s new campaign ditches the Italian puppets in favour of ‘real-life situations’

British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.

Mark Ritson: The National Lottery found out the hard way how moronic consumers can be

A National Lottery Twitter campaign has been hijacked by trolls, but marketers would have seen it coming if they weren’t so absorbed in their fantasies of ‘brand love’.

From sausage rolls to salads: Behind the scenes at Greggs

Four years ago Greggs was struggling to win over customers but CEO Roger Whiteside has turned things around by shifting focus from bakery to food-on-the-go.

One digital innovator on his rise to CMO

Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.

McCain takes ‘bold’ step to deal with misrepresentation of modern families in advertising

The frozen food brand wants to be famous for shining a light on diversity as it sets a new direction for the brand focused on modern families.

Brands take action to wrestle back control of their digital spend

New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.

Ending the stigma of taking a career break

Welcoming highly skilled professionals back into the workforce after a long-term career break could represent serious financial benefits for both businesses and the wider economy.

Why strategic thinking is a marketing leader’s most important attribute

Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.

Anatomy of a Leader: The practical skills you need to get to the top

According to Marketing Week’s major new study on the ‘Anatomy of a Leader’, modern marketing leaders are focusing on driving strategy and using their skills to champion the next wave of talent, rather than attempting to be brilliant at everything.

Do you have the Anatomy of a Leader?

Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.

Russell Parsons: The modern marketing leaders might not be who you think

The marketing leaders of today are not necessarily digital experts or transformation specialists but commercially accountable strategic thinkers.

Take our quiz to find out if you have the Anatomy of a Leader

As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.

Anatomy of a Leader: The key skills marketers must possess

From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?

Colin Lewis: Future leaders will need a compass, not a map

In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills.

Stephen Fry to open The Festival of Marketing

The actor, author and director will talk digital disruption and his advocacy for charity Mind.

Does the brand crackdown on media transparency go far enough?

Taking back control of digital ad budgets may seem like the obvious solution to media transparency issues but it also raises whole new challenges and risks sidelining agencies.

Elite dating app Inner Circle on why influencer marketing doesn’t work

Inner Circle is trying to gain a foothold in a very saturated market and says low online attention span means word-of-mouth is its go-to marketing method.

Hack your commute: Look out the window

Inspiring ideas to expand your mind on the way to work.

McCain, National Lottery & viewability – 5 things that mattered this week and why

A round-up of the week’s most important marketing news including new viewability standards, the National Lottery’s social media fail and brands taking back control of digital ad spend.

International round-up: US TV giants cut ads & the trial aimed at reducing ad fraud

Plus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.

Asda returns to sales growth but brand recovery is still some way off

Asda posts first increase in sales for three years as it says focus on price and customer experience has helped attract new shoppers.

Four sales trends to watch this Christmas

Using data to understand shoppers’ real behaviour and target them individually is the route to Christmas sales success. Criteo’s John Gillan gives marketers four festive insights.

Helen Tupper: Busy lives require better goal-setting

Setting goals doesn’t mean expressing your hopes, but instead planning the steps required to achieve them.

For brand purpose to work ‘marketers must take a broader perspective’

As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.

The digital ultimatum: Why businesses must digitally transform to survive – and thrive

The old rules no longer apply. That’s a tough reality to face. So tough, that many leaders continue to deny that digital technologies have already radically transformed the business landscape. They believe that it’s yet another technology fad that will soon blow over. However, this “fad” isn’t going anywhere. Digital disruption is now part of […]

Bob Wootton: Can Blockchain clean up the ad industry?

Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.

Marketoonist on how to write a creative brief

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

On a roll: How Greggs’ CEO Roger Whiteside reignited the brand

When Roger Whiteside became CEO of Greggs in 2013, its sales were in freefall, with some critics questioning its future. But four years later and things are very much on the up.

Discounts disappearing from supermarket shelves as promotions fall to 10-year low

UK grocers are under increasing pressure to offer transparent pricing, but there are still opportunities in deals and discounts if marketers target the right categories.