Peter Duffy

Jonathan Bacon

Brands need to integrate mobile throughout the customer journey, says Peter Duffy. EasyJet’s own media will become even more important this year, with its mobile app offering check-in and boarding passes. He has overhauled easyJet’s database, sending personally-addressed emails. He also helped to oversee the push to close the gap between easyJet and the European […]

Carolyn McCall

Lucy Tesseras

The former CEO of Guardian Media and president of Women in Advertising and Communications London is a champion of marketing. She is responsible for one of the longest periods of health for low-cost carrier easyJet. In 2012 the company reached record profit levels and entered the FTSE 100 in 2013. She has extended the company’s […]