Hotel Chocolat’s CEO Angus Thirlwell says further digitisation of the brand is planned but he believes physical stores still provide a good channel for brand building.
How have alcohol and fast food brands made themselves respectable? By behaving better and marketing more ethically for a start.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Just Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19.
Major brands are supporting the launch of the first industry-wide census to assess the extent of the diversity and inclusion problem, the results of which will form an action plan.
The social media publisher, with a monthly audience of approaching 1 billion people, discussed it’s latest wellbeing campaign which is now a permanent fixture across its five major brands.
A lesson in long-term effectiveness, Nationwide’s ‘Voices’ campaign leveraged five years of experience to meet the demands of the coronavirus crisis, flexing at speed to reflect consumers’ evolving needs.
The Marketing Week Masters awards return with new judges, entry criteria and categories.
Too many brands will fail to recognise the obsolescence of their preferred ways to target customers this year, leaving them without a viable solution – unless they act now.
Despite having its marketing budget cut, BT Sport was able to increase subscriptions by 30%. Hear how from the architects behind the data-driven campaign.
After notching up millions of new customers under lockdown, Premier Foods is on a mission to use marketing to capitalise on a year of growth through a formula of long-term brand building and sustained innovation.
Burger King’s woefully misjudged International Women’s Day ad has rightly received plenty of flak, but how did it even make it past the discussion stage?
Join our online event to find out ways to boost your marketing team’s productivity and speed up campaign delivery while maintaining quality.
Domino’s has credited marketing for a boost in sales and is now looking to build on this momentum with the launch of a multi-year growth strategy.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The FMCG giant will stop using the word ‘normal’ to describe hair and skincare products and has banned the use of excessive digital editing as it looks to “do more good, not just less harm”.
A staggering 60% of female marketers have left or considered leaving the profession as a result of Covid-19 – more than any other industry – according to new research from LinkedIn.
The twin challenges of Covid-19 and an entrenched gender pay gap are harming the ability of female marketers to earn at an equal level to their male peers, at the same time as exclusive Marketing Week data reveals the salary gap widening the more senior they become.
Much has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying bare the extent of the problem.
From energy and transport to logistics and tech, female marketers are bringing their own style of leadership to traditionally male-dominated sectors and hoping to break down barriers for the next generation.
A staggering 60% of female marketers have left or considered leaving the profession as a result of Covid-19 – more than any other industry – according to new research from LinkedIn.
Marketing Week research suggests marketing’s gender pay gap is decreasing, but not fast enough. The way to end it for good is to take advantage of today’s unique opportunity and make flexible working commonplace.
Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in – the voices of the future, the customer and of those who see things differently are needed.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
The latest campaigns, creative effectiveness and performance from the UK’s top agencies. Brought to you by Oystercatchers.
How have alcohol and fast food brands made themselves respectable? By behaving better and marketing more ethically for a start.
The Premier Foods-owned brand is returning to TV after a five-year break with a campaign aimed at attracting younger consumers without alienating its core audience of over-45s.
After almost two centuries of successful innovation, one company is about to get a huge fillip from the rollout of its vaccine.
After taking the decision to rationalise its portfolio at the onset of the coronavirus crisis, Birds Eye has reacted quickly to push out new products tailored to the evolving consumer mood.
As companies from Coca-Cola to Mondelēz weed out underperforming brands to focus their energy on the products best set to deliver growth, is innovation becoming far more selective?
The FMCG giant revealed ecommerce sales surged last year, accounting for 9% of total sales as consumers were stuck at home.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Getting yourself out into the world of work again, in whatever form that might take, will help you realise your value.
Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
The Marketing Week Top 100, sponsored by Salesforce, celebrates the highest achieving and most impactful marketers doing great work in 2020.
Sport and video games are closely intertwined in the minds of consumers, and on YouTube these interests create rich territory for brands to reach audiences effectively.
We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
