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Each year, Affiliate Window provides an insight into the trends that will shape the affiliate channel. In this white paper, the network considers how the role of smartphones will be better understood; the rise of China and the global consumer; and the other key trends from across the affiliate channel. Download the white paper now.
To safeguard its share of an increasingly competitive savings and investment market, Standard Life created a fully integrated marketing process. Deep insights into individual customer preferences help boost inbound conversion by 8%, reduce the risk of churn and strengthen its position in a fast-changing regulatory environment. Read the white paper for more insight into personalised […]
Knowing what the key data-driven marketing trends will be in 2017 enables you to get ahead of the competition. Download the Omni-Channel Data Trend Report 2017 from Apteco to learn what these trends will be and benchmark yourself against industry leaders. What’s more, find out: Which channels are most widely used for multi-channel communications What […]
It used to be about cross-channel; then came multichannel; and now it is omnichannel. What remains unchanged is consumers’ desire to use all available information to make informed decisions and purchase the right product quickly. To meet these expectations and compete in this ever-changing environment, you need marketing and sales strategies that bridge the gap between […]
In 2017, marketers will be hit with the full force of technology disruption. See all eight of Signal’s 2017 predictions and recommendations in this report. Get insights on: How marketing will change in 2017 Why customer identity will play an important role What action steps will help marketers get on top of these trends
On average, brand owners miss out on at least 50% of potential growth because they struggle to innovate effectively in the face of more agile competitors. This is at least in part because there is an over-reliance on consumers in the innovation process. Brands need to collaborate more with experts and less with consumers. Experts […]
Everyone knows word of mouth is an effective channel for getting new customers but few businesses succeed in driving a significant volume of customer acquisition from it. This report reveals how to create a successful referral channel, with insights from setting up over 150 programmes proven to drive between 10% and 30% of customer acquisition.
Mobile users addicted to their devices demand unique experiences from their brands – and get pretty frustrated when they don’t get them. Finally, thanks to a new breed of technologies and analytics, brands can now deliver superior mobile UX, enabling dramatic improvements to user journeys. This report presents actionable insights to improve your mobile UX […]
Kinnerton Confectionary Limited
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