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On average, brand owners miss out on at least 50% of potential growth because they struggle to innovate effectively in the face of more agile competitors. This is at least in part because there is an over-reliance on consumers in the innovation process. Brands need to collaborate more with experts and less with consumers. Experts […]
Everyone knows word of mouth is an effective channel for getting new customers but few businesses succeed in driving a significant volume of customer acquisition from it. This report reveals how to create a successful referral channel, with insights from setting up over 150 programmes proven to drive between 10% and 30% of customer acquisition.
Mobile users addicted to their devices demand unique experiences from their brands – and get pretty frustrated when they don’t get them. Finally, thanks to a new breed of technologies and analytics, brands can now deliver superior mobile UX, enabling dramatic improvements to user journeys. This report presents actionable insights to improve your mobile UX […]
If you want to make your ecommerce marketing programme more successful, ask yourself: Is our current programme growing in sophistication at the pace it should? Are we missing an opportunity to increase revenue? To help answer these questions, Bronto undertook a study of approximately 300 ecommerce marketers, who shared their best practices. Download this white paper to learn […]
This report from Mention Me, the outsourced refer-a-friend platform, discusses growing trends in the gifting sector: click and collect, personalisation, and the use of referral marketing. It includes case studies from gift websites who have successfully used refer-a-friend to acquire thousands of new customers and retain them even after their peak period ends.
Affiliate marketing is booming and part of the reason for its success is the ability affiliates have to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape. This whitepaper from Affiliate Window considers five things they have learned about Black Friday and why […]
“Trust the machines” – a simple statement that can conjure up a range of emotions. Thoughts of the villainous HAL 9000 in 2001: A Space Odyssey can strike a nerve of paranoia and fear. A toppling of control from man to a man-made machine, straight out of Terminator, can create a sense of loss and defeat.
How can you implement a connected digital experience across your organisation? Learn strategies in this informative white paper that provide a response to Forrester’s Report, “Your digital experience technology strategy starts with a customer journey map”. Download the white paper now and you will receive the full Forrester report.
Kinnerton Confectionary Limited
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