Virgin Media O2

On developing its dual-brand strategy

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Why brands are underestimating the cultural power of older women

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Octopus Energy

How its ‘obsession’ with customers is helping it take on bigger rivals

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Focus On

Budgeting and planning

Inside Creativity

The latest campaigns, creative effectiveness and performance from the UK’s top agencies. Brought to you by Oystercatchers.

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Mark Ritson

on marketing strategy

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Helen Edwards

on branding

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on the marketing industry

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In-depth, actionable guides to the latest developments in marketing

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