The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
Lush’s homepage feels hand-curated and personal. It strikes the perfect balance between function and inspiration, while perfectly reflecting its wider brand purpose.
Catch up on all the week’s big marketing news including Thomson finally rebranding as TUI and a Bodyform ad attempting to normalise periods.
Catch up on all the most important marketing news from the around the world with our morning round-up.
The camera brand, best known for its success back in the 1970s and 1980s, believes it can have the same impact with millennials and Gen Z.
Plus Skyy Vodka and Absolut team up to promote marriage equality in Australia and Burger King’s anti-bullying campaign.
Twitter and Amazon’s broadcasts have failed to match TV’s enduring reach but digital viewing will inevitably grow, so are ad partnerships the answer or is that just another route in for digital’s Trojan horse?
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
The feminine hygiene brand has ditched the well-known ‘clear blue liquid’ for a more realistic red colour in its latest ad campaign.
Authentic leadership is a powerful idea. But if you believe authentic means ‘just being yourself’, you may end up in a mess.
While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success.
Nearly a third (58%) of marketers are anticipating no change in employment in the final months of 2017 as hiring plans slow down.
Lack of confidence means many marketers are cutting back or moving budgets to cost efficient digital channels, according to the Bellwether Report.
Diageo has implemented a new marketing effectiveness tool, dubbed Catalyst, that provides instant data to help the company’s 1,200 marketers make strategic and planning decisions.
A Marketer’s Best Friend: Fostering a strong degree of trust between marketing and finance has created an agile and forward looking environment at UKTV.
SkinnyBrands is eager to convince consumers not to buy into ambiguous brand messages like craft, but to focus on unique selling points such as being low-calorie and gluten free instead.
The path to leadership doesn’t always match the advice being dished out so perhaps marketers should look elsewhere for inspiration.
Having finally completed the transition from Thomson to TUI, the travel brand insists package holidays still have a strong future.
Marketing Week columnist Mark Ritson recently suggested it was too late for the ‘big five’ ad agency groups to save their souls – was he right?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The low-alcohol beer brand is boasting of a 27% repeat purchase rate since its return to the UK market this year, and claims young people who have fallen out of love with beer are among its biggest customers.
Marketers are still failing to accurately portray the over-50s in advertising, despite extensive research showing a golden opportunity for brands that get it right.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
It’s a key time of year for media trading and brands need to keep a close eye on their agencies to be sure they get a good deal, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.
Chief customer and marketing officer Louise Fowler explains how she is driving radical transformation at the Post Office aimed at making marketing more accountable, efficient and digitally savvy.
Inspiring ideas to expand your mind on the way to work.
An eGuide to the 12 trends to watch out for this festive season and 12 tips to increase sales.
How interactivity can revolutionise marketing as we know it.
There are many ways to put your company’s data to work and by far, personalisation is one of the most effective. Download our 30-page guide to get a step ahead of the competition, armed with strategies for an optimised, ever-improving plan to drive bottom-line impact using personalisation.
Shopper habits are constantly evolving and it can be a daunting task for marketers to stay ahead of expectations. In this report, Optimizely investigates online shopping behaviour to unveil shopper preferences and trends in consumer shopping across Europe. The results are a great starting point for brands looking to build better experiences and drive business […]
Retailers today are not just competing on price, they are competing on the quality of their end-to-end experience. But how do you deliver the best experience with the ever-evolving and unpredictable behaviour of consumers? In this report, Optimizely explores five challenges facing online retailers and provides practical tips to help you deliver truly optimised, personalised customer experiences.
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that
Discover how companies are harnessing the power of marketing resource management to gain instant visibility into key business drivers, so they can increase their efficiency, productivity, and sanity.
The Bazaarvoice CGC Index is the first industry research study showing the business benefits of consumer-generated content. The study draws on client data from more than 2,200 Bazaarvoice global brand and retail sites to deliver insights across numerous industry categories. Download the report to benchmark your own performance and discover the five consistent practices that […]
The old rules no longer apply. That’s a tough reality to face. So tough, that many leaders continue to deny that digital technologies have already radically transformed the business landscape. They believe that it’s yet another technology fad that will soon blow over. However, this “fad” isn’t going anywhere. Digital disruption is now part of […]
Everything you need to know about the phenomenon of ROBO (research online, buy offline) and how it could be impacting your marketing programmes already.
In order to engage with your customers in real time, customer care organisation needs agile tools that empower them to deliver the kind of top-notch customer service that builds relationships and positively impacts the business. Learn what it takes to not only survive in this new landscape, but to thrive.
Learn how taking a digital approach to research can help measure actual behaviour and marry it to ‘claimed’ behaviour for a richer picture of how consumers are acting.
Catch up on all the week’s big marketing news including Diageo talking through its new effectiveness tool and fashion brand Jigsaw taking a stand on immigration.
The Marketing Society launches Marketing for Change, a campaign to encourage brands to change how they approach mental health in the workplace.
Anna Bentham, director of strategic planning and propositions at Nationwide shares her thoughts on how middle and senior management can better work together and the evolving world of work.
The value of career diversity cannot be underestimated so take control and make yourself stand out.
Plus Wal-mart looks to take on Amazon by cutting costs and opening less stores and Puma pushes same sex marriage equality in Australia.
This month’s most popular YouTube ads feature Natalie Portman jumping into the sea in the name of love and Coca-Cola showing off its sustainability efforts.
Despite admitting Brits are currently less likely to splash out on big ticket items, John Lewis’s customer experience director Peter Cross says the retailer won’t be drawn into cutting prices this Christmas.
The British clothing brand claims its new ‘<3 Immigration’ campaign is breaking new ground in the fashion industry.
The promise of data is as big as the volume available. Don’t jump at the sight of a spreadsheet promising cheap reach at scale, however. Take a moment to ask, what am I trying to achieve here?
Marketing Week beat titles including NME, Cosmopolitan and Campaign to win the prestigious publishing award.
Voice search technology such as Amazon’s Alexa threatens to supplant brands with automated purchase decisions in which tech companies, not retailers, own the customer relationship.
While big discounts play a huge role in getting shoppers online on Black Friday, there are other options available to secure sales on the big day.
Data is forever used to prove marketing’s positive effect on the bottom line, but could marketers be at risk of sacrificing pace and creativity by relying too heavily on the numbers?
New research shows that instead of not talking to women in the right way, financial services brands are “not talking to them at all”.
The bank’s CMO says clients have lost trust in the big five agency holding companies because of a lack of transparency and “indulgence in funny stuff”.
Marketing Week reviews the latest books for marketers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Procter & Gamble says it will seek to strike a balance between personalisation and mass targeting by not compromising on its brands’ purpose.
The cycling brand believes marketers should be as close to their product as possible but admits it is has 40 years worth of customer data to catch up on.
Amazon’s Alexa platform will play a key role in Unilever’s ongoing digital transformation, as the FMCG giant looks to tap into the power of voice search to stay connected to consumers.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Catch up on all the most important marketing news from the around the world with our morning round-up.
Ritson and Sharp locked horns over some of marketing’s thorniest issues, such as science, creativity and targeting – but found common ground rejecting marketers’ feelings of shame about their profession.
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