Job titles can be as simple as ‘marketing director’ and as wacky as ‘the dark lord of coding’, but as disciplines splinter, is it more important that your title reflects your specialism or paints you as an all-rounder?
Survey reveals marketers are overworked and undervalued.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
New research shows that convenience factors are driving consumers online but investment in customer experience could help retailers create an offering that works in all channels – including bricks and mortar.
An endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
With a former marketer at the helm, the disruptive energy company prioritses marketing to define its business strategy.
Marketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
Senior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.