02, the mobile phone operator, is predicting profits of between £1.72bn and £1.78bn in its full-year results for the 12 months ending next week.
Havas-owned Euro RSCG New York is tipped to win Jaguar’s $100m (Â£52m) global advertising account following a six-way pitch.
Mercedes-Benz has suffered a massive drop in profits as ageing models and reliability worries hit sales. New management and a range revamp could be the key to recovery. By Robert Lester
Momentum, the marketing communications agency, has created a launch campaign for the Olympus m:robe 500i, a device combining a camera and digital music player. Olympus has teamed up with style magazine Blag to launch the product at London restaurant Sketch at the end of the month.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.