02 predicts profits
02, the mobile phone operator, is predicting profits of between £1.72bn and £1.78bn in its full-year results for the 12 months ending next week.
02, the mobile phone operator, is predicting profits of between £1.72bn and £1.78bn in its full-year results for the 12 months ending next week.
Havas-owned Euro RSCG New York is tipped to win Jaguar’s $100m (£52m) global advertising account following a six-way pitch.
Mercedes-Benz has suffered a massive drop in profits as ageing models and reliability worries hit sales. New management and a range revamp could be the key to recovery. By Robert Lester
Momentum, the marketing communications agency, has created a launch campaign for the Olympus m:robe 500i, a device combining a camera and digital music player. Olympus has teamed up with style magazine Blag to launch the product at London restaurant Sketch at the end of the month.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?