08 The Year Ahead

Marketing%20Week%2008%20This%20Year%20Ahead%20CoverIt is the season to be jolly, and some of our writers are happily getting into the Christmas spirit. Despite forecasts of a gloomy economy in 2008, the predictions in Marketing Week’s Year Ahead show that many senior marketers are doggedly optimistic. Read more…

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Digital evolution will take time

Marketing Week

Digital posters displaying easily changed messages will prove invaluable to marketers, but consumers will take time to get used to the switch from six-sheet sites that the make up a significant percentage of outdoor advertising in the UK, says Alex Johns


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