It is the season to be jolly, and some of our writers are happily getting into the Christmas spirit. Despite forecasts of a gloomy economy in 2008, the predictions in Marketing Week’s Year Ahead show that many senior marketers are doggedly optimistic. Read more…
Bjarne Thelin, chief executive of the Broadcasters Audience Research Board (BARB), has defended the way it handled moving the £10m TV measurement contract from AGBNielsen to TNS.
Fragmentation of media and changing consumer media habits means integration is the watchword for canny advertisers but this approach calls for deep knowledge of the separate niche markets. By Rob Tomalin, EMAP2
Digital posters displaying easily changed messages will prove invaluable to marketers, but consumers will take time to get used to the switch from six-sheet sites that the make up a significant percentage of outdoor advertising in the UK, says Alex Johns
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Sheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government