Digital trends for 2016
The digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
The digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
One-to-one communications are increasingly replacing above-the-line campaigns.
CMOs are shifting their focus and budgets from acquiring new customers to keeping them engaged throughout the customer journey, according to a new study.
With Coty acquiring social content agency Beamly as it gears up to buy beauty brands from P&G, agencies must keep up with client demands in order to survive.
Eve Williams says her focus in her new general management role will be ‘delivering for customers’, aided by her marketing background.
The second event in the Festival of Marketing’s Currency of Effectiveness series discussed how marketers can get buy-in from their brands to effectively measure impact, and why a fear of being held accountable could be putting marketers off pursuing meaningful measures.
Recessions often lead brands to retrench into short-term tactics and performance media, but there’s now more data than ever to inform the most effective plan for your market.
From focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?