Digital trends for 2016
The digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
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How CRM is becoming the ‘new advertising’
Lucy FisherOne-to-one communications are increasingly replacing above-the-line campaigns.
Why CMOs are shifting their focus from customer acquisition to retention
Sarah VizardCMOs are shifting their focus and budgets from acquiring new customers to keeping them engaged throughout the customer journey, according to a new study.
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Why are brands taking agencies in-house?
Leonie RoderickWith Coty acquiring social content agency Beamly as it gears up to buy beauty brands from P&G, agencies must keep up with client demands in order to survive.
2022 marketing year in review: It’s been a bad year for…
Marketing Week ReportersFrom the over focus on performance and the purpose backlash to brands’ inserting themselves into situations they don’t belong, 2022 has not been a good year for everyone in the marketing world.
Purplebricks hails effectiveness of marketing strategy U-turn
Charlotte RogersThe online estate agent brought back its ‘Commisery’ campaign in October after putting its poor financial results down to ineffective marketing.
On the Beach credits marketing for rise in premium bookings
Charlotte RogersThe travel firm has increased booking value by 31% compared to pre-pandemic levels thanks to its focus on brand, tech and enhancing the customer experience.
2022 marketing year in review: It’s been a good year for…
Marketing Week ReportersFrom women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.