Marketers should be executing the strategic objectives of their brand with the most appropriate tools available but what could be the most engaging and impactful channels are being overlooked in the race to be new.
With Peroni and Carlsberg moving to offer consumers a more premium experience, beer brands are steadily exploring craft options when it comes to lager. Yet they must not forget their core offering.
Marks & Spencer is looking to make sure its brand is sending customers the same message whether they shop in-store or online or sees its advertising on TV or mobile as it puts its ad account up for pitch.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers.
The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment.
Being consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out.