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Great marketing can come from anywhere so keep your options open
Russell ParsonsMarketers should be executing the strategic objectives of their brand with the most appropriate tools available but what could be the most engaging and impactful channels are being overlooked in the race to be new.
Lager brands discover the power of craft
Leonie RoderickWith Peroni and Carlsberg moving to offer consumers a more premium experience, beer brands are steadily exploring craft options when it comes to lager. Yet they must not forget their core offering.
M&S looks to more closely align marketing and digital as it puts ad account up for pitch
Sarah VizardMarks & Spencer is looking to make sure its brand is sending customers the same message whether they shop in-store or online or sees its advertising on TV or mobile as it puts its ad account up for pitch.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.