TV 2003 United has disclosed that more than 100 marketers are to attend the event, organised by Marketing Week Conferences. There are a few places remaining at the conference, which takes place on April 30 in Bath. Call 020 7970 4770 for further details.
Coca-Cola has bought a stake in new US cable TV channel College Sports Television for $10m (£6.4m) and has committed $5m (£3.2m) in advertising and sponsorship to the channel.
The Daily Mirror’s battle for middle ground appears to be losing momentum as readers turn their backs on its anti-war rhetoric, says Branwell Johnson
Cheetham Bell JWT has created a £1m television advertising campaign to promote the new Hocus Pocus wizard’s hall attraction at Chessington World of Adventures.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.