As big corporates tailor their marketing structures to fit new business conditions, the skills they require of marketers are also changing, reflected in the emergence of specialist jobs. Here’s how to get one.
ALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]
BT has entered exclusive talks to buy EE, posing a branding conundrum as the leader in fixed-line contracts looks to take over one of the UK’s biggest mobile operators.
Regardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
On a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Britvic’s plan to tackle inflation to Unilever putting product before purpose, it’s been a busy week. Here is my take.