12 Days of Marketing
Our pick of this year’s most important, in-depth content that you really need to see.
The hottest jobs in marketing
Jonathan BaconAs big corporates tailor their marketing structures to fit new business conditions, the skills they require of marketers are also changing, reflected in the emergence of specialist jobs. Here’s how to get one.
The Marketing Year: The top campaigns of 2014
Lucy TesserasALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]
BTEE? What BT’s acquisition of EE could mean for their brands
Kaltrina BylykbashiBT has entered exclusive talks to buy EE, posing a branding conundrum as the leader in fixed-line contracts looks to take over one of the UK’s biggest mobile operators.
The UK’s Top 100 most effective marketers revealed
Marketing Week ReportersOne hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
Four brands on the benefits market research brought to their business
Josh StephensonThe latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
Christmas spending, accessibility, retail data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Kellogg Company splits business with launch of Kellanova to house global snacking brands
Chris SutcliffeFollowing a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.
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