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Two ways to play off the back foot

Marketing Week

This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]

Ofcom

Marketing Week

The House of Lords has voted against the Government’s proposal to assign responsibility for monitoring broadcast advertising to super-regulator Ofcom’s proposed Consumer Panel. The vote against the proposal was led by Conservative peer Baroness Buscombe.

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