The Independent Television Commission is investigating 147 complaints over a Toyota Corolla ad created by Saatchi & Saatchi. The ad depicts a ‘key party’ at which an overweight woman selects the keys of the car, to the men’s horror.
This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
The House of Lords has voted against the Government’s proposal to assign responsibility for monitoring broadcast advertising to super-regulator Ofcom’s proposed Consumer Panel. The vote against the proposal was led by Conservative peer Baroness Buscombe.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.