1576 has developed the new ‘urban active’ cinema and television advertising campaign for VisitScotland. The ads emphasise that short city breaks can also embrace the countryside, and has the strapline ‘On a Scottish city break, it’s easy to take in outdoors too’.
ITV’s appointment of Clare Salmon as marketing director brings to a close the long and circuitous quest to replace Jim Hytner. It’s an apt symbol, perhaps, of the commercial television company’s wider frustrations in 2004 drawing to some sort of satisfactory conclusion. Because, make no mistake, on the surface it has been a very bad […]
Waitrose head of press and PR Christian Cull is being promoted to marketing director. He will take up his post in January, when Waitrose director of selling and marketing Mark Price becomes development director for the John Lewis Partnership, as exclusively revealed in Marketing Week last week. John Lewis head of marketing Andrew Woodward is […]
More than half of all internet users now access the Web using a high-speed connection – more than 128 kilobytes per second (kps) – allowing them to play the latest games and download videos and music much faster. And websites that cannot handle such high-speed traffic will be shunned in favour of those that can, […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
Mitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
The “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
The marketers behind two highly effective Marmite and Aldi ads explain what it takes to build a creatively effective campaign.