1576 creates ‘urban active’ campaign for VisitScotland

1576 has developed the new ‘urban active’ cinema and television advertising campaign for VisitScotland. The ads emphasise that short city breaks can also embrace the countryside, and has the strapline ‘On a Scottish city break, it’s easy to take in outdoors too’.


An autumn end to ITV’s long fall

Marketing Week

ITV’s appointment of Clare Salmon as marketing director brings to a close the long and circuitous quest to replace Jim Hytner. It’s an apt symbol, perhaps, of the commercial television company’s wider frustrations in 2004 drawing to some sort of satisfactory conclusion. Because, make no mistake, on the surface it has been a very bad […]

Waitrose promotes head of press and PR to marketing director post

Marketing Week

Waitrose head of press and PR Christian Cull is being promoted to marketing director. He will take up his post in January, when Waitrose director of selling and marketing Mark Price becomes development director for the John Lewis Partnership, as exclusively revealed in Marketing Week last week. John Lewis head of marketing Andrew Woodward is […]


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