1576 has developed the new ‘urban active’ cinema and television advertising campaign for VisitScotland. The ads emphasise that short city breaks can also embrace the countryside, and has the strapline ‘On a Scottish city break, it’s easy to take in outdoors too’.
ITV’s appointment of Clare Salmon as marketing director brings to a close the long and circuitous quest to replace Jim Hytner. It’s an apt symbol, perhaps, of the commercial television company’s wider frustrations in 2004 drawing to some sort of satisfactory conclusion. Because, make no mistake, on the surface it has been a very bad […]
Waitrose head of press and PR Christian Cull is being promoted to marketing director. He will take up his post in January, when Waitrose director of selling and marketing Mark Price becomes development director for the John Lewis Partnership, as exclusively revealed in Marketing Week last week. John Lewis head of marketing Andrew Woodward is […]
More than half of all internet users now access the Web using a high-speed connection – more than 128 kilobytes per second (kps) – allowing them to play the latest games and download videos and music much faster. And websites that cannot handle such high-speed traffic will be shunned in favour of those that can, […]
From signing record deals to heading up marketing at global brands like Coke, Nike and Patagonia, Joy Howard has traded in the corporate world for her own company and the life of a CEO.
Marketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
There’s growing momentum around a refocus on outcomes over agency inputs, but by defining ‘value’ too narrowly, marketers risk missing the opportunity.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.