16m Britannia put up for pitch

Britannia Music Company is reviewing its 16m media account after 22 years with Carat.

Britannia has shortlisted media specialist Mansfield Lang, plus Universal McCann, MediaVest Manchester and New PHD to pitch for the business. Carat will also repitch for the account.

Marketing director of Britannia Mark Williamson says: “The changing and competitive media environment has presented an ideal opportunity to review our media strategy.”

It is understood that the pitch will take place at the end of July.

Carat managing director Mark Craze says: “We understand Britannia’s position and look forward to demonstrating how we can continue to help drive its business forward.”

Established in 1968, Britannia is a leading UK mail order company selling videos, tapes and CDs.

The company is having to re-think its marketing strategy in the face of retailers such as HMV and Virgin launching into the direct-sell market.

Britannia is a subsidiary of PolyGram UK and is the sole event sponsor of the Brit Awards.

Recommended

IPC chief Greene quits to join The Independent

Marketing Week

IPC’s circulation director David Greene has joined the exodus of senior executives following the recent management buyout. He is to become circulation director of The Independent newspaper group. Greene leaves one of the most senior jobs in UK magazine circulation – he is responsible for IPC’s stable of 70 titles – for the challenge of […]

Heinz’s mistake using direct mail

Marketing Week

What a surprise that Heinz has moved serious budgets out of direct marketing. Forget all of the issues regarding big advertising ideas or conflicts between Dorlands or WWAV, even though they may be true. The real reason is that direct mail techniques are not appropriate when a consumer may be loyal to their brand of […]

Eighties’ ice cream wars draw to a close – but does anyone care?

Marketing Week

I’ve always thought that of all the spin machinery at the Government’s disposal, the most effective is some of the oldest – the 30-year disclosure rule. Civil servants of yesteryear could teach the communications apparatchiks of today a thing or two. The fashion these days is to address political issues in communications terms – the […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now