180/TBWA has created an Adidas campaign for Euro 2004 starring a number of footballers, including David Beckham, riding scooters to the championships in Portugal. The Italian Job-inspired ad will use Quincy Jones’s Caper Time soundtrack, licensed by BMG Syntank, and breaks next week.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.