192.com in search for top marketer

192.com is looking for a marketing director as part of the expansion plans that saw it hire its first advertising agency last week.

Jean Parodi has been filling the role of marketing director and head of business development at the directory service, but the website is being relaunched and Parodi will concentrate on his business development duties once the new marketing director is brought in.

192.com has appointed HOW to its &£1m advertising account (MW last week) as it tries to lure users from its rivals, which include Yell.com and directory enquiry services such as 118 118 and 118 247.

The new 192.com site, to be unveiled in the coming weeks, will offer a free directory enquiries service without the need to register. It will also feature a business finder and a more detailed search engine for other numbers.

The marketing director will report to 192.com founder Alistair Crawford and will oversee the company’s relationship with HOW.


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