Option One about to appoint new md

Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley.

Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance in the past 12 months.

GGT reorganised its below-the-line agencies at the end of last year when Option One’s direct marketing business was merged with GGT Direct (MW October 28). The direct marketing operation now functions under the GGT Direct name while Option One continues to handle the sales promotion business.

Bayley assumed the role of md in addition to his duties as chairman after the departure of Paul Cunningham in 1993, who left to join sales promotion agency Black Cat.

Bayley denies the new appointment is being forced on Option One.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here