Apricot set to part company with CIA

Apricot Computers is reviewing its media-buying activities and looks likely to drop CIA Medianetwork Direct. The Mitsubishi-owned computer company blames the departure of CIA staff after an agency restructure.

Apricot group marketing director Chris Buckham confirmed last week that the company is looking for an alternative buyer to handle its £2.24m advertising account.

“Nobody can give a straight answer when I ask what’s happening,” says Buckham. “There is a real lack of client communication. I think the big CIA is forgetting its roots.”

“This isn’t the easiest time for us, but we do have people in from London Media Direct so the departures won’t really affect us,” says a CIA spokesman. “If clients ring and ask then we tell them like it is.”

CIA has held the Apricot account since 1992 and has worked with Buckham since 1986, when he handled the marketing for Tandon Computer UK.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here