Drug firms face fight for database licences

Pharmaceutical companies will be fighting it out in a multimillion pound battle for access to a Government-held database on patients’ reactions to drugs.

The database was originally compiled by Vamp Health, which won 25 per cent of the market to supply computer systems to general practitioners. Some 700 medical practices agreed to supply the company with information on patients’ illnesses and treatments.

The information is likely to be highly prized by pharmaceutical companies since the database has considerable potential for indicating which drugs are cost-effective. However, any evidence of side-effects could lead to calls for drugs to be withdrawn.

The database holds four years of data on 4.4 million patients, equivalent to almost 14 million patient years. Vamp Health had projected that annual income from the database could rise to ú60m after five years.

Vamp Health was bought for ú13m by Reuters in December 1993 but the information passed into the hands of the Department of Health. The DoH claimed it was the rightful owner of the information since GPs were contractors to it and had no authority to sell their patient details. Though the argument was not officially settled, the DoH appears to have effectively won.

It has issued two licenses to the information so far, one to the co-founder of Vamp Health and one to a US academic specialising in research on drug efficacy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here