London WC1Camelot: Here is the good news

I was reported in last week’s publication in saying that Camelot was not achieving its target. Can I clarify this – we are not privy to Camelot’s targets for how their business will build up in the early months.

It is aiming to achieve a revenue of ú32bn over the seven-year life of their contract or an average of ú88m in a week.

With sales spread over the first seven weeks running at around ú50m per week Camelot has not yet achieved this average level despite all the launch publicity.

However, they are more than half way to achieving this average with only a quarter of the 40,000 terminals they say are needed to cope with the demand – hence the congestion being experienced at lottery counters at present.

In addition, Camelot has yet to launch its scratch card game. Thus although Camelot has yet to reach its average weekly revenue, there is much development yet to come to boost revenue.

CM Vaughan, Retail analyst, Verdict Research, London WC1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here