PepsiCo Euro boss Pinder set to join KFC as md

Charlotte Pinder, European marketing director of PepsiCo International is understood to be joining KFC as managing director.

KFC has yet to offer Pinder the job officially. She is understood to have been inadvertently informed of KFC’s decision by a member of its personnel team who congratulated her on the appointment, unaware that Pinder had yet to receive a formal offer.

Pinder is in charge of PepsiCo’s ú9.5m pan-European budget. Officials at KFC and PepsiCo were yesterday (Tuesday) categorically denying the appointment, although sources said the story was “unlikely to be untrue”. Pinder is likely to be joining KFC as its managing director, they add.

Pinder joined PepsiCo in 1992 from Grey London where she was head of account management.

* PepsiCo is believed to be bringing all its restaurant businesses – Pizza Hut, KFC and Taco Bell under an umbrella European management.

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