It’s “set the record straight time” regarding Avis. We resigned the Avis UK business last autumn and Avis Europe before Christmas, when it became clear that the jobs to be done and the budgets available became incompatible.
We were asked not to publicise these resignations, which is why the news has come out in dribs and drabs.
Rupert Howell, Partner, Howell Henry Chaldecott Lury, London W1
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.